Based on traditional values of the Dagomba tribe in Ghana Northern Region and 21st century Holistic principles we are developing a Sharing Economy called Leap into Life. The last 2 years we have been working from grass root level in Ghana and The Netherlands on the design of an informal economy where people and planet are more important than profit.
The Leap into Life Sharing Economy is to preserve traditional values in Ghana by creating life conditions for a flourishing local economy; to create resilient communities. In Ghana we have been working with a Cooperative called Dipaliya Womens’ Association to create an informal economy where 1.000 women at the ‘Bottom of the Pyramid’ benefit from. The Social Economy System in Ghana is based on the family sharing tradition of the Dagomba tribe.
With Dipaliya Womens’ Association and members of the local traditional Dagomba community we have started initiatives to create a local economy based on traditional local principles that is resilient to grow into 21st century; we stimulate local entrepreneurship. Focus of our activities is in production of traditional handcrafted Sheabutter and in organic farming.
In the Netherlands we are applying the principles developed in Ghana by the way we collaborate and do business. We use other principles for economy and business than those common in Western society. Instead of doing trade only we share resources and money. We also provide in lectures and consulting/coaching in how to apply the principles of sharing in business. We do individual coaching and support teams to become more congruent and resilient with engaged team members. Payment is not always in money; it can also be done by sharing.
A foundation is setup in The Netherlands to catalyze Sharing Economy initiatives in The Netherlands and to strengthen the Sharing Economy in Ghana. The purpose in The Netherlands is to help create more engaged communities.
In the Leap into Life Sharing Economy there IS actual money flowing round; we do not only share as an alternative for money. However we apply totally different principles for money and have completely different rules for cash-flow than those common in global economy. Money is shared. This is more common, but declining in African tradition. But for a Westerner this is a complete different mentality that needs to be ‘learned’. That is not about technology, but about consciousness and willingness.
We have developed purpose and principles of our Sharing Economy by using Chaordic Design (Dee Hock), Spiral Dynamics integral (Dr. Don Beck) and Theory U (Otto Scharmer/Peter Senge). Some key elements in the Leap into Life Sharing Economy are:
- WE is more important than ME
- Employment is more important than efficiency
- Prosperity is more important than profit
- People are more important than money
- Planet is more important than wealth
- Abundance is there but the divide is not fair.
Though we work on a local scale in Ghana and The Netherlands, we are bending and changing the rules for economy and business on a larger scale. Actually by working on grass root level in both countries and by working bottom up we are very effective to reduce the pain of global issues as global warming; poverty and migration; and exclusion by social and economic divide.